Radio Renaissance Ahead...
Here's an interesting piece from Ad Age about radio.
This is a roundtable discussion with people like Rick Boyko (pictured) and Kelly O'Keefe from VCU Brandcenter, Bill Wright-CD of CP+B, Mark Gross from DDB Chicago, Mike Hughes from The Martin Agency and other creative heavy-hitters.
Interesting points:
- • Radio is often used tactically rather than strategically
- • Programming currently sucks
- • DigitalMania is drawing all the attention
- • There are no good "AdCritic" style sites for radio
Watch and enjoy...(even though the audio was not recorded very well--go figure.) Click here to read the full article.
-Brent Walker



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Posted by: sohan | May 31, 2009 at 02:27 AM