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May 21, 2009

Radio Renaissance Ahead...

Boyko Here's an interesting piece from Ad Age about radio.

This is a roundtable discussion with people like Rick Boyko (pictured) and Kelly O'Keefe from VCU Brandcenter, Bill Wright-CD of CP+B, Mark Gross from DDB Chicago, Mike Hughes from The Martin Agency and other creative heavy-hitters.

Interesting points:

  •   • Radio is often used tactically rather than strategically
  •   • Programming currently sucks
  •   • DigitalMania is drawing all the attention
  •   • There are no good "AdCritic" style sites for radio

Watch and enjoy...(even though the audio was not recorded very well--go figure.) Click here to read the full article.

-Brent Walker

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