Radio versus Wood Pulp-sheer wizardry!
You know Roy H. Williams, (the Wizard of Ads), right? If not, do yourself a favor and bookmark his site. It's a fountain of advertising wisdom.
Here's a link to a story about the results from a dollar-for-dollar comparison between radio and newspaper. (spoiler alert: Soundscapes does not buy ink by the barrel—if we did, I sure wouldn't put this on our blog.)
It's a great story, a fine thing to forward to all the AE's, and a testament to the fact that radio simply works.






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