Try Breathing Through your Eyelids. Or May We Suggest an Alternative?
We know you've been there.
You've got a creative brief on your desk, a deadline looming and that extra cup of coffee has done nothing but jangle your nerves like a four-hour trip to Chuck E. Cheese.
You're staring at a blank Word document. You've got thirty seconds to fill and enough "unique" selling points from the client to write a sitcom running to the first commercial break.
You try breathing through your eyelids like a lava lizard. You try transcendental meditation. You spend way too much time doing "research" on BuzzFeed.
Then you try Museware.
Suddenly, the ideas begin to flow. You begin to get in the groove. Your fingers fly across the keys as streams of pure brilliance issue forth, the likes of which the world has not yet seen. Your spot wins a Radio Mercury Award and you pull down a sizable cash prize, which you use to finance your musical career as an R&B artist known simply as "MW" and start a clothing line selling diamond-encrusted belt buckles.
Strapped for a creative concept? Maybe you should try it.



The advertising world lost one of the all-time great minds and an inimitable voice. Hal Riney died yesterday at age 75. The full obit is 

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