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John and Tug over at American Copywriter had a chat recently with Luke Sullivan about the third edition of the classic advertising how-to guide "Hey Whipple, Squeeze This." Luke gave them the go ahead to leak a few choice tidbits from the updated edition, which they did, including a piece of liberating advice: "Try something naughty." I'm really looking forward to listening to the podcasts of their talk later on next week.
Are you confused by "you're" vs. "your"? Not sure whether to use a colon or a semi-colon? The answers to all your questions can be found at Common Errors in English. It's everything you wanted to know about modifiers but were afraid to ask.
The deadline for the 2008 Radio Mercury Awards is coming up on February 22. Last year's Grand Prize Winner, created by MMB for Subway Restaurants, includes cottage cheese thighs, a double chin and a badonkadonk butt. After listening to this, I really feel like eating fresh.
In April of 2006, Act 13 was passed in the Arkansas General Assembly, effectively protecting children from secondhand smoke in cars.
Since radio is a perfect medium to make the public aware of this act, Creative Director Jay Cranford and Copywriter Kelli Marks of CJRW in Little Rock provided us with a compelling radio script that takes the listener to a very uncomfortable place.
When great writing, perfectly cast talent (New York theater actor Vanessa Robolledo) and creative sound design comes together like this, it creates truly effective "theater of the mind." It grabs you by the ears and makes you think. It's the kind of spot that reminds me how much I love audio production...and how much I appreciate really good writing.
Already sick of politicals? Sure you are! So whaddaya say we enjoy a parody?
I don't know if you listen to Marketplace on public radio, but they posted a fun pair of political ads this morning. Do these sound like spots you're producing?
Click on the orange "listen to this story" link. (caveat: this takes RealAudio, and you must endure :10 of Public Radio Begging. It's worth it.)
Here's an interesting clip via Boing Boing featuring individual, isolated tracks from the famous Sgt. Pepper's Lonely Hearts Club Band.
"The tracks are so well-isolated that I thought it might be a fake, but it's a damned good one if so -- there are little spots where you can barely hear the nearly silent other instruments and so on."
What do you think...fake, or real? Link
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