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December 19, 2007

I have how much time?

A ninety-second spot? What? You mean I actually have time to work with? In this age of squeezing 45 seconds of copy into 30 seconds, sometimes the writing becomes secondary to fitting everything in. So a well-written spot may or may not sound as good as hoped after it's produced. 

Not this time! I had the privilege of working on a fun ninety-second spot for the Renewable Resources Coalition with our friend Art Hackney who opted to make his point in an entertaining way. This nod to Sci-Fi was especially fun for me. I'm a big fan of the Force, can do a reasonably good Yoda voice and always wished they taught the Vulcan death grip in gym class.

Tommy Sanders performed all the voices, beautifully as always. Hope you enjoy listening to it as much as I enjoyed producing it. My Yoda voice I wish I got to do, though.

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